Understanding What does your Font Says

what does a font say

Have you ever noticed how the typeface and spacing between letters can affect the readability of a text? You can tell whether you want to read an article by rapidly scanning it with your eyes. You don’t want your eyes squinting or your head spinning just to read something. This is why, before you begin generating any form of content, choose your fonts with your viewers in mind. Typefaces are a valuable resource for graphic designers. Architects use glass, stone, steel, and many other materials.

Thinking with Type

Consider prominent companies such as Kellogg’s, Vogue, or the hilarious The Simpsons. The fonts are immediately identifiable with the company. Each of these fonts is associated with a characteristic or emotion, lending it personality.

The font type you use in your writing not only affects readability, but also becomes a vital and central element of your writing personality, and hence your brand. And here’s how it’s done.

There are numerous font categories from which to pick. Serifs, sans serifs, script fonts, and decorative fonts are all options. Each category has a distinct personality and set of characteristics, such as formality, stability, uniformity, rigidity or flexibility, creativity, or elegance. It is critical to understand these characteristics and nuances to select the right font for you. Let us now reveal them.

What is the process of reading?

Reading appears to us to be a fluid process. It’s a little more complicated than that. Reading, as Susan Weinschenk notes in her book “100 Things Every Designer Needs to Know Around People,” is a complex process in which our eyes move extraordinarily swiftly from one letter to another, covering about 7 to 9 letters at a time. However, in between these saccades, there are a few moments of “blindness” or fixations.

Our eyes move in fast, sharp jumps, with little moments of calm in between,” says the author. Weinschenk, Susan.During these fixations, our eyes return to the letters and words. We don’t see the movement because it is so fast. Choosing the proper font is critical for making things simpler for the eyes and attracting your readers to delve deeper into your content and enjoy the experience.

What is the significance of fonts?

Avoiding gaudy and overly ornamental typefaces in favor of clear, easy-to-read ones will help your presentation or article succeed. Allow me to explain. The lighter the font, the more enjoyable the reading experience. When the font is chosen correctly, it draws your reader, visually captivates them, and invites them to continue reading. Let’s try writing the same text in two different fonts with different letter spacing.

You can tell which one is better suited for lengthier bits of content right immediately. The typeface you choose can either help or detract from readability. If the letters are too close together or too far apart, your readers will abandon the text. That is something you do not desire. You want to attract people. And enchant. And surprise.

Let’s have a look at how.

What are the primary font classifications, and what do they recommend?

Fonts with serifs

Serif fonts offer a classic touch to the text, a timeless and conventional impression, with delicate nuances at the bottom of the strokes. Serif fonts that are commonly used include:

  • Times New Roman font (suggesting conformity, and stability and used for business and technical documentation)
  • Georgia (pleasant, a charming classic in modern usage) (friendly, a charming classic in modern usage)
  • New Courier (a conformist and mature typeface)
    Garamond (a traditional style that promotes fluidity in reading) (a classic look that brings smoothness to reading)

Sans-serif fonts first appeared in the eighteenth century and gained popularity in the nineteenth. Sans-serif typefaces are said to appear significantly better on screens than serif types. Some of the most popular sans-serif fonts are:

  • Arial (with a softer and fuller design, this typeface is incredibly adaptable being a wonderful choice for presentations, periodicals, and newspapers) (with a softer and fuller design, this font is highly versatile being a perfect choice for presentations, magazines, and newspapers)
  • Verdana (commonly classified as uninteresting, this typeface can be spotted especially on online tests, math tests, or spreadsheets) (often characterized as dull, this font can be noticed mostly on online tests, math tests, or spreadsheets).
  • Futura (a modern and attractive font) (a modern and elegant font)
  • Tahoma (a font of choice for technical documents that offers a feeling of formality that is easy to read) (a font of choice for technical publications that brings a feeling of formality that is easy to read)
    However, with the growing popularity of retina displays and 4k panels, the display size is becoming less of a concern.

Fonts with scripts

Script fonts are elegant types that look like handwriting or calligraphic writing and are commonly used on invitations, cards, and advertisements. Because it slows down the reading process, it is rarely utilized in online copy for huge blocks of text. Pacifico, Serendipity, Great Vibes, and Black Jack are among the most popular script typefaces.

Fonts with ornaments

Decorative fonts are commonly used in desktop publishing and are used for titles & headers, posters, or cards. They’re great for logos or nameplates, and some of them are handcrafted. They are not appropriate for long texts due to aesthetic characteristics that would impair legibility at smaller point sizes. Morris Troy and Outlaw are two examples of ornamental fonts.

Which font is best for internet writing?

There are numerous discussions about whether a font is more readable: serifs vs. sans-serifs. Some people believe that sans-serif fonts are easier on the eyes and more readable. However, as long as the font is not too decorative to interfere with readability and pattern recognition, you can use either type.

If the typeface is difficult to read, it slows the reader down and dilutes the message. The reader loses interest, and the message becomes more difficult to comprehend.

“If it’s difficult to read, it’s difficult to do,” H. Song and H. Schwarz If it’s difficult to read, it’s difficult to do: Processing fluency has an impact on effort prediction and motivation. Psychiatric Science

Song and Schwartz discovered a direct link between font type and the effort necessary to understand and follow directions in a text in their study. The more ornamental the typeface, the more the message appears sophisticated and requires more effort on the side of the reader.

Lower case vs. upper case

We have all learned or observed in practice that reading upper-case texts is significantly more difficult than reading lower-case or mixed-case writings. Because we associate upper-case writing with screaming, making a point, or making a statement, we are not accustomed to reading flowing material with upper-case letters. But there is little doubt that if we tried, we could grow acclimated to reading uppercase words just as comfortably and quickly.”Good typography is the key to presenting your thoughts clearly and effectively.” Documentation for Microsoft Typography

For those of you with graphic design talents, Microsoft’s essay on typefaces Typography is a useful source of reference and research. (https://docs.microsoft.com/en-us/typography/)

And, when the classics fade away in the new year, new font trends emerge. 2019 proved to be a fantastically profitable year for type enthusiasts. The Creative Boom determined the top 20 new fonts that will be popular in 2020. Among these are Helvetica Now, Aeonik (designed by Marc Bloom), NewsSans, and Avenir Next (the classic taken to the next level).┬áIf you want more information about the hottest fonts, Andie Mallalieu’s post-Top 20 fonts that will be popular with designers in 2020 has a great list.

Most writers use Times New Roman, Courier, Garamond, or Baskerville fonts because they are easier on the eyes and work well for short stories and novels. You can seek the font that best suits your personality whether you’re creating blog articles or publishing online. Those wishing to submit their work to publishers, on the other hand, must strictly adhere to the Submission Guidelines.

Your key takeaways:

  • Reading is a complex activity, and selecting the proper fonts helps to improve the reading flow.
  • Pay attention to the typeface you use, the size of the type, and the line spacing to increase the readability and comprehension of your work.
  • Every typeface has its personality and set of characteristics. Conduct some research to locate the one that best fits your brand’s personality.
  • Highly ornamental fonts slow down reading by interfering with pattern recognition.

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Author's Bio

Sunil Vallala

UX/UI Designer with hands on experience in building ideas from scratch with the core belief that design is a catalyst for change in any business.

Razor sharp skills in executing a broad range of projects

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Understanding What your Font Says


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