How Virtual Try-on
Can Boost Your
Online Fashion Sales

virtual online try out

A virtual try-on is a game-changer for online shopping. It can reduce returns, increase sales, and improve customer satisfaction. But it also poses some challenges for UI and UX design.

How can you make the virtual try-on experience fast, accurate, and engaging? How can you balance realism and creativity? How can you ensure privacy and security?

These are some of the questions that designers need to answer as they create the future of fashion.

What are some examples of virtual try-on technology?

Some examples of virtual try-on technology are:

In-store virtual fitting rooms/smart mirrors. These use technology to superimpose items on customers. For example, a magic mirror or virtual mirror that uses AR, ML, and gesture recognition to overlay items or face products onto the customer’s image

Mobile virtual try-on. These apps allow consumers to choose a product like makeup or an item like clothing, and then see it on themselves via their smartphone. For example, e.l.f. Cosmetics has an app that lets users try on different shades of lipstick, eyeshadow, and blush using AR.

Desktop virtual try-on. These plugins for e-commerce enable virtual try-ons when people are shopping online. For example, Warby Parker has a feature that lets customers upload a photo of themselves and see how different frames look on their faces.

What is the difference between virtual try-on and augmented reality?

Virtual try-on is a specific application of augmented reality. Augmented reality is the technology that adds digital elements to the real world, such as images, sounds, or text, using a gadget’s camera or screen. Virtual try-on uses augmented reality to overlay products on a user’s photo or video, such as clothing, jewelry, or makeup, so they can see how they look on them.

Virtual try-on is a type of augmented reality, but not all augmented reality is virtual try-on. For example, Pokemon Go is an augmented reality game that shows virtual creatures in the real world, but it does not let users try on anything.

Some benefits of virtual try-on technology are:

  • It offers personalization online. Customers can see how products suit their preferences, style, and appearance.
  • It encourages cross-sales. Customers can try on multiple products at the same time and see how they match with each other.
  • It reduces the number of product returns. Customers are more likely to pick the right product in the first instance and avoid dissatisfaction.
  • It improves the user experience. Customers can have fun and convenience while shopping online, without having to leave their homes or wait for delivery.
  • It builds customer loyalty. Customers are more likely to trust and revisit brands that offer them a better and more immersive shopping experience.

Online shopping has become more popular than ever, especially during the pandemic. But one of the biggest challenges of buying clothes online is finding the right fit and style. How can you tell if a dress will flatter your figure or if a shirt will match your pants? How can you avoid the hassle and cost of returning items that don’t suit you?

That’s where the virtual clothing try-on comes in. This technology lets you see how different outfits and accessories look on your body shape and size, using 3D models or augmented reality. It’s like having a personal stylist in your pocket. And it could save you a lot of time and money since clothing is one of the most returned items in online shopping.

The virtual fitting room market is growing rapidly and is expected to reach $10 billion by 2028. Many brands and retailers are already offering virtual try-on features on their websites, apps, or social media platforms. Some examples are:

  • Farfetch: This online luxury fashion platform partnered with Snapchat to let users try on sneakers from brands like Gucci, Balenciaga, and Off-White using augmented reality.
  • e.l.f. Cosmetics: This beauty brand has an app that lets users try on different shades of lipstick, eyeshadow, and blush using augmented reality.
  • Baume & Mercier: This Swiss watchmaker has a website that lets users try on different models of watches using augmented reality.
  • L’Oreal: This cosmetics giant has a website that lets users try on different hair colors using augmented reality.
  • Wacoal: This lingerie brand has a website that lets users try on different bras using 3D models that match their measurements.
  • Warby Parker: This eyewear brand has a website that lets users try on different frames using augmented reality.

But virtual clothing try-on is not just a pandemic trend. It’s also the future of retail. As technology advances, virtual try-on will become more realistic, accurate, and engaging. Some of the trends and innovations that we can expect to see are:

  • 3D body scanning: This technology will allow users to create accurate 3D models of their bodies using their smartphones or other devices. This will enable more precise fit and size recommendations, as well as personalized clothing design and production.
  • Haptic feedback: This technology will allow users to feel the texture, weight, and movement of virtual clothes on their skin using sensors and actuators. This will enhance the sensory experience and emotional connection with the products.
  • Social sharing: This technology will allow users to share their virtual try-on sessions with their friends or family via social media or messaging apps. This will enable social validation, feedback, and fun while shopping online.
  • Gamification: This technology will allow users to earn rewards, badges, or points for trying on different products or completing challenges. This will increase engagement, loyalty, and retention among customers.
  • Virtual clothing try-on is more than a convenience feature. It’s also a powerful tool for enhancing customer satisfaction, loyalty, and retention. By offering customers a better shopping experience, brands and retailers can gain a competitive edge in the online fashion market. Virtual clothing try-on is here to stay and to transform the way we shop for clothes online.


Virtual clothing try-on is a technology that uses 3D models or augmented reality to let customers see how clothes look on them before buying them online. It offers many benefits for both customers and retailers, such as personalization, cross-selling, reduced returns, improved user experience, and customer loyalty. Virtual clothing try-on is not only a response to the pandemic, but also a glimpse into the future of retail. As technology evolves, virtual clothing try-on will become more realistic, accurate, and engaging, offering customers a new way of shopping for clothes online. Virtual clothing try-on is the next big thing in online fashion retail.

Author's Bio

Sunil Vallala

UX/UI Designer with hands on experience in building ideas from scratch with the core belief that design is a catalyst for change in any business.

Razor sharp skills in executing a broad range of projects

Let's work together

Contact Us

Fill out the contact form, reserve a time slot, and arrange a Zoom Meeting with one of our specialists.

Get a Consultation

Get on a call with our team to know the feasibility of your project idea.

Get a Cost Estimate

Based on the project requirements, we share a project proposal with budget and timeline estimates.

Project Kickoff

Once the project is signed, we bring together a team from a range of disciplines to kick start your project.

Nothing great ever came that easy !



+91- 630 - 173 - 3800

How Virtual Try-on Can Boost Your Online Fashion Sales


Stay Up-to-Date with Our

Latest Blog Posts!

Join our email list to receive regular updates on our latest blog posts, industry news, and insights. By subscribing, you’ll never miss out on the latest content from our team.

Get in Touch