A virtual try-on is a game-changer for online shopping. It can reduce returns, increase sales, and improve customer satisfaction. But it also poses some challenges for UI and UX design.
How can you make the virtual try-on experience fast, accurate, and engaging? How can you balance realism and creativity? How can you ensure privacy and security?
These are some of the questions that designers need to answer as they create the future of fashion.
Some examples of virtual try-on technology are:
In-store virtual fitting rooms/smart mirrors. These use technology to superimpose items on customers. For example, a magic mirror or virtual mirror that uses AR, ML, and gesture recognition to overlay items or face products onto the customer’s image
Mobile virtual try-on. These apps allow consumers to choose a product like makeup or an item like clothing, and then see it on themselves via their smartphone. For example, e.l.f. Cosmetics has an app that lets users try on different shades of lipstick, eyeshadow, and blush using AR.
Desktop virtual try-on. These plugins for e-commerce enable virtual try-ons when people are shopping online. For example, Warby Parker has a feature that lets customers upload a photo of themselves and see how different frames look on their faces.
Virtual try-on is a specific application of augmented reality. Augmented reality is the technology that adds digital elements to the real world, such as images, sounds, or text, using a gadget’s camera or screen. Virtual try-on uses augmented reality to overlay products on a user’s photo or video, such as clothing, jewelry, or makeup, so they can see how they look on them.
Virtual try-on is a type of augmented reality, but not all augmented reality is virtual try-on. For example, Pokemon Go is an augmented reality game that shows virtual creatures in the real world, but it does not let users try on anything.
Some benefits of virtual try-on technology are:
Online shopping has become more popular than ever, especially during the pandemic. But one of the biggest challenges of buying clothes online is finding the right fit and style. How can you tell if a dress will flatter your figure or if a shirt will match your pants? How can you avoid the hassle and cost of returning items that don’t suit you?
That’s where the virtual clothing try-on comes in. This technology lets you see how different outfits and accessories look on your body shape and size, using 3D models or augmented reality. It’s like having a personal stylist in your pocket. And it could save you a lot of time and money since clothing is one of the most returned items in online shopping.
The virtual fitting room market is growing rapidly and is expected to reach $10 billion by 2028. Many brands and retailers are already offering virtual try-on features on their websites, apps, or social media platforms. Some examples are:
But virtual clothing try-on is not just a pandemic trend. It’s also the future of retail. As technology advances, virtual try-on will become more realistic, accurate, and engaging. Some of the trends and innovations that we can expect to see are:
Virtual clothing try-on is a technology that uses 3D models or augmented reality to let customers see how clothes look on them before buying them online. It offers many benefits for both customers and retailers, such as personalization, cross-selling, reduced returns, improved user experience, and customer loyalty. Virtual clothing try-on is not only a response to the pandemic, but also a glimpse into the future of retail. As technology evolves, virtual clothing try-on will become more realistic, accurate, and engaging, offering customers a new way of shopping for clothes online. Virtual clothing try-on is the next big thing in online fashion retail.
UX/UI Designer with hands on experience in building ideas from scratch with the core belief that design is a catalyst for change in any business.
Razor sharp skills in executing a broad range of projects
Fill out the contact form, reserve a time slot, and arrange a Zoom Meeting with one of our specialists.
Get a Consultation
Get on a call with our team to know the feasibility of your project idea.
Get a Cost Estimate
Based on the project requirements, we share a project proposal with budget and timeline estimates.
Once the project is signed, we bring together a team from a range of disciplines to kick start your project.
Join our email list to receive regular updates on our latest blog posts, industry news, and insights. By subscribing, you’ll never miss out on the latest content from our team.